UX Strategy
UX Strategy | Design Lead
Camunda
Four teams were building one product, each at its own pace, with no shared picture of where it was going.
The problem
As the product grew, it spread across four teams. Each made reasonable decisions for their own area, but nobody owned the whole. The experience was starting to drift apart, and there was no shared language to even talk about where it should go.
Four teams, one product,
and no connection
What I built
I mapped the full journey for a core set of users across the tools. Not a document handed down, but built together with the PMs and engineering leads. They bought it once it was finished and everyone saw themselves in it. That took a lot of alignment, and a lot of saying no to special cases that mattered to one team but not the journey.
Simplified picture of the whole journey,
where testing turned out to belong to everyone
The decision the map forced
The map made one thing obvious. All four teams were working on the same journey. A business user doesn't open the tool and start drawing. They go through onboarding first, and get handed into someone else's journey later.
The clearest example was testing. It had been treated as one team's feature. The journey showed it touched the whole thing, a cross-domain concern, not a single team's box. That stopped two teams from building near-identical things.
How I prioritised
I triaged with RICE so teams could move fast on clear quick wins. Anything resting on a single customer's request went down, however good it looked on paper. The bar was simple: more than one real voice, or it waited.
Outcome
The journey map became the reference teams pointed at in product discussions. The prioritised list went out and got picked up into roadmaps. And teams started having cross-team conversations that weren't happening before, working off one shared picture instead of four.
The work also opened a longer-term direction for a more modern, interactive tool. That part stayed directional.
One foundation the four teams could build
on without diverging
My role
Design lead for UX strategy in the domain, working with product leadership and engineering.